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One tag should link to many different key words and themes which you've posted about and no more than three tags should be assigned by also you .  Be sure are diverse and not persistent of one another because this may hurt your search engine optimization efforts. Along with helping readers find what theyre searching for and reviving a number of your old articles , inner linking allows you to underline the validity of your website.  It is possible to link to some other blog posts or into your web pages.   Shorten Your Blog URL Site URLs are one of the very first items that search engines crawl since its another touch point for the motors to tell what your webpage is about.  Because of this, its important to maintain your URL readable and also to avoid a mess of numbers and figures that provide no context to the reader or into search engines.

 

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Below is a cheat sheet that breaks down the body of a URL; it reveals the best way to structure them and where to place keywords.  Keep in mind your URL doesn't have to be a direct pick from the webpage title.  Utilizing URLs is a practice since they are easier for search engines and readers to comprehend. With all these blogging best practices in your mind, you'll be on the right track to producing articles for your readers and building a site strategy.

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From what Ive discovered, technical SEO only gets you up to now.  Remain there and to achieve the top, an article has to be helpful to the reader.  The biggest reason for this is because it contrasts with Googles number one prioritythey want to rank the finest, most useful content. To aid you, here are six of those practices Ive used to assist my website posts rank.  By the end of this article, youll have a playbook to perform the same.    The Perfect Word Length If you Google Perfect word length for a blog article youll encounter this commonly used chart from a Serp IQ study: a lot of people use this graph to justify writing really really long articles. From my experience, a 200-word guide that is super-useful will outrank a helpful guide of 2,000 words any day.  But my rule of thumb is to target 1,500 words.  And while I just said there's not any ideal span, I follow this principle since it compels me to consider all angles of the topic Im writing about.

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  Why Short, Concise Paragraphs Do Well Individuals dont read things on the Internet anymore. They scan.  In fact, research finds that youre lucky if people read over 20% of what youve written. So, if you want to keep people engaged with your article, youve got to break down your writing . They look like function.  They scare off people.  They leave your website if you scare off people.  And should they leave your site, thats an indicator to Google your article isnt very helpful.  And if its not useful, you begin to drop in rankings.  

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The very first headline has the response.  How can you fry an egg better Use cooking spray.   Theres no reason.  Interest is created by the next headline.  You dont understand what will create an egg easier to fry unless you keep reading. And if they stay on your own page more, theres a sign to Google which youve got good content.  So, after youve written your article, go back and look for opportunities to make hooks.  If you need assistance with your hooks and headlines, one source I turn to time and time again is that this free guide on How to Write Magnetic Headlines. A research conducted by Florida State University discovered that list-making eradicates the cognitive effects of unfulfilled objectives. Participants in the study were much more likely to reach aims when they created lists than people who did not.

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A Featured Snippet is simply an answer to a search result that Google chooses out of an articleand most frequently its in the form of a list.  In the case above, Google shows lots of steps on the best way to plan an event right within its own results.  The reason Featured Snippets are so valuable is that in the event the article is your one Google chooses to feature, your click-through rate skyrockets. Ive seen firsthand how precious Featured Snippets have been for a lot of Wild Apricots posts, as theyve increased both our rankings and our traffic.  If you want to get a Featured Snippet, theres some speculation about how Google chooses them, but normally when I write a blog post, I try to include lists or steps as often as possible.   The Kinds of Images That Work Finest Take a look at Both of These images.   Its not that the picture of rocks isnt attractive, its that have been actually hardwired to enjoy pictures of people improved.

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Because I started using pictures of people in my blog posts, Ive noticed they get shared a lot longer, which is another variable Google considers in its positions.  Its a small change that makes a big difference.    Why Your Posts Should be Evergreen Have you ever clicked on an article from a Google search result only to find the content outdated When I encounter obsolete content, I click the back button and try another outcome. Thats why should I want something to rank highly, I try to make whats called evergreen contentcontent that stays applicable during a lengthy period of time.  This means I avoid writing about things that have time-based information or fads.   This has increased our blog traffic over 400 percent. If youd like my entire playbook on nonprofit SEO, it is possible to observe my free webinar The Way to Boost Your Organization by Getting Lots and a lot of Traffic to Your Website.